The Atlantic nails it again, as they often do.  Here's their take on why people should want to go to college.  Though it's written about "poor kids" there are lessons here for all.

http://www.theatlantic.com/education/archive/2014/01/the-danger-of-telling-poor-kids-that-college-is-the-key-to-social-mobility/283120/

PS: Extra points for selecting Swarthmore's Parrish Hall as the lead image!